EP12: Ghosting Voters: How Democrats are Getting Political Media Wrong

Local elections shape how our communities actually function, from the safety of our streets to the quality of our parks and schools. In this episode, DSPolitical’s Director of Business Development MaryEllen Veliz joins Topher Williams to talk about why those races deserve more of our attention and how democrats can start showing up differently.

Why do so few people vote in elections that affect their lives the most? What would happen if campaigns treated voters like real people instead of targets in a spreadsheet?

MaryEllen shares how growing up in San Antonio taught her the value of neighborhood involvement and why she believes connection, not perfection, drives political impact. She and Topher break down what’s missing in most political ads, how audience-first storytelling reaches voters where they actually are, and why cultural nuance and language matter more than ever. The episode will leave you thinking about the everyday power of local elections and how small, consistent action can reshape the political landscape.